INDI INSIDE: An Emerging Ethnic Brand for Every Indi Women

    New Delhi (India), April 13: Fashion is the core of your personality and ideals, not merely a way to drape your body in some garments. With its vast selection of colours, fabrics, and ethnic designs that make fashion statements at every celebration and wedding event, Indian fashion has made its mark in the market. Indian clothing businesses create clothing that is more brilliant and colourful than anything else in the world’s fashion industry. Each article of clothing, whether it be a saree, a suit set, or a lehenga set, showcases the rich cultural legacy that India has to offer. People from all over the world are drawn to this attire because it proclaims authentic Indianness.

    According to the founder Ms Ankita Mathur, “Indi Inside is such a brand which provides Our consumers with a variety in all types of the ethnic wear in all price ranges; from Ancient times to Modern all women have loved wearing Indian Ethnic and Indian by heart. Therefore we refer to every woman as INDIWOMEN.”

    Indi Inside, Ms Ankita Mathur’s creation, became a reality in 2018 in Jaipur. Indi Inside set out on its mission to offer Indian woman fashion in a contemporary retail setting. Ankita came up with the moniker “INDI INSIDE” since she believes that every woman is and always will be an Indian inside.

    Ankita spent eight years working in the education sector in Jaipur, where she was connected to numerous educational institutions. Even though she was excelling professionally, she had always yearned to start her own business. She left the field of education and started on her path to being a self-sufficient businesswoman. Ankita hasn’t turned around since making the decision that changed her life and chasing her ambition of starting her own business five years ago. Thousands of women who have goals but are unable to follow them because of other commitments can find encouragement in Ankita.

    Ankita adds that being an entrepreneur is difficult and that success does not come easily. Being an entrepreneur entails risks because expectations are high, and the likelihood of failure is significantly higher. She thinks becoming an entrepreneur offers wonderful freedom and a life-changing experience. She is eager to point out, however, that her career has been greatly aided by her family. “I am fortunate to have a wonderful partner who shares the parenting burden with me and is aware of the pressures I face at work.

    Indi Inside focuses on creating artisanal clothing for the modern Indian consumer while conserving Indian art and crafts and supporting and collaborating with hundreds of artisans in Jaipur and other parts of India. The brand primarily focuses on works that involve handcrafted techniques and processes, and they call themselves “HANDMADE INDIAN.”

    Indi Inside has grown through word-of-mouth publicity, reviews from loyal customers, social media channels, and its portal. The brand has delivered approximately 1.2 million articles worldwide in the past 5 years and has an online presence in over 26,000 pin codes across India and over 200 territories and countries worldwide.

    Indi Inside plans to establish its retail stores to give customers the real-life experience of more meaningful interactions with its product range. The brand’s plans include establishing itself as a leading fashion brand in India and abroad, providing work opportunities to underrated women, adding categories like kids’ wear, men’s wear, bags, jewellery, and home furnishing, and strengthening its strategic partnership with other marketplaces. Indi Inside aims to grow its team by double by 2024, clocking 200% growth year on year and working with high-growth brands.

    Overall, Indi Inside is an inspiration for women who want to pursue their dreams and a globally renowned Indian ethnic wear brand that provides beautiful and artisanal clothing to the modern Indian consumer.

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